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Thanksgiving Was No Turkey for Retailers

Thursday's online sales top $1 billion for the first time.

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By: TOM BRANNA

Editor

Where Holiday 2013 ends up is still anyone's guess, but the shopping season got off to a fast start in the US. For the first time ever, Thanksgiving itself generated $1.06 billion in online sales, an 18% increase from last year, and the first time the day topped $1 billion online. That’s according to Adobe, which says nine out of the top 10 US retailers are its clients and that more than 70% of online spending at the top 500 U.S. retailers goes through its Adobe Marketing Cloud system. Than...

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